• What channels drove the most traffic?
• Which campaigns had the highest ROI?
• What did customers compliment most?
• What feedback or complaints came up?

• Increase website traffic by 25%
• Grow email list by 1,000 subscribers
• Generate 50 new leads per month
• Launch a new product line

• Refresh logo if it feels dated
• Update brand colors and fonts
• Rewrite "About Us" page
• Create a brand style guide

• Mobile-friendly and fast website?
• Google Business Profile updated?
• Consistent NAP across platforms?
• Collecting reviews regularly?

Promote one offer across:

• Email • Social Media • Website
• Direct Mail • Local Signage

• Open house or customer appreciation
• Workshop or seminar
• Local market or street fair
• Industry trade show

• Combo loyalty cards
• Joint email newsletters
• Referral partnerships

• Update brochures and sell sheets
• Order new business cards
• Design seasonal flyers
• Check/replace signage

• Email opens and clicks
• Social engagement
• Website drop-off points
• Cost per lead / sale

• Email subject lines
• Website CTAs
• Ad visuals and copy
• In-person vs. online offers

• Video testimonials (smartphone is fine)
• Add to website and sales materials
• Create "wall of love" in-store

• Add location pages to website
• Collect Google reviews
• Post to Google Business Profile
• Consistent NAP everywhere

• Email sequences to your list
• Targeted social media ads
• Seasonal website imagery
• In-store signage for promotions

• Handwritten thank-you notes
• Small branded gifts
• Early access to holiday sales
• VIP discount codes

• Track all marketing expenses
• Categorize spending by channel
• Calculate ROI for campaigns
• Save receipts and invoices

• What worked? Repeat it.
• What didn't? Stop it.
• What new channels to test?
• Revenue goal for next year?

Consistency Beats Intensity

Show up regularly, even if it's small. A weekly email and three social posts per week outperform a one-time viral hit.

Build Relationships

Engage with customers, reply to comments, ask opinions. Connection drives loyalty and referrals.

Don't Abandon Print

In a world of screens, paper is memorable. Business cards, banners, and direct mail stand out.

Track Everything

Use free tools to measure what's working. Then do more of that.

Ask for Help

Outsourcing to pros saves time and delivers better results.

Start Small

Pick one or two items per quarter. Execute them well and build from there.